The Marketing Magician
I’m a Marketing and Strategic Planning professional with six years of experience in management of communication, marketing and planning, capable of attaining financial results by combining creativity with performance analysis, technology and market intelligence. I have a strategist and proactive profile, which allows me to use team
management more efficiently to accomplish my goals. As a marketing manager, I can analyze business scenarios in both quantitative and qualitative manners, therefore taking quick and effective decisions. I’ve managed online campaigns, offline campaigns and product lines with an annual budget of more than USD 100 million, accomplishing growth in sales, reduction of working capital need and cash flow control.
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Marketing and Business Intelligence Manager
- Developed the company’s marketing and communication plans based on data analysis and market research
- Achieved 50% of growth in leads through all-line marketing campaigns which combined traditional media (Tv, radio, OOH, brand activation) and digital strategies (SEO, SEM, CRO, email marketing, inbound marketing, social media, display, geolocation and programmatic media)
- Guided brand positioning, public segmentation, product pricing, demand forecasting and performance...